For the first time ever, non-game apps are the most downloaded from the Apple App Store.

In the second quarter of this year, there were 35 billion downloads of both games and non-game apps worldwide, and on the Apple App Store, app purchases have surpassed game purchases.

According to Sensor Tower, US App Store expenditure on non-games has increased at a rate that is more than twice as fast as that of games.

In comparison to the $3.3 billion spent on mobile games, the total income made by non-game applications was greater for the quarter, coming in at close to $3.4 billion on the US App Store.

“Mobile app adoption has normalised after a quixotic two years, with global downloads of games and non-game apps waning 2.5 per cent year-over-year to reach 35 billion in Q2 2022,"

Last quarter, iOS users in the United States spent more on non-game applications than on games for the first time. 

Non-game applications now account for more than half of all App Store expenditures in the United States.

This increase in revenue is due in part to subscriptions, which non-game applications have increasingly adopted in recent years.

According to the research, 400 apps produced at least $1 million in consumer expenditure in 2Q22, a 900 percent increase from 50 applications in Q2 2016.

Subscriptions are the primary driver of revenue growth, with non-game applications growing at over double the pace since June 2014, compared to less than 20% for games.

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